Language + Technology Conference
2023
Identity System
Language + Technology Conference (LTC) is an international conference on linguistics technology such as search engines and voice assistants. LTC is an open platform for discourse around machine learning and programming to humanitarian issues such as fair accessibility to technology. The visual identity was created with the idea of translation from human to code, in mind. The use of color and typography also support showing the balance between human and machine.
The logo form reflects the idea of points of intersection between language (human) and code (machine), as one enters a process of translation into the other. As a subtle nod to being an international conference, the form shares a resemblance to a waving flag.
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